10 Tips for Choosing and Using Promotional Products in 2018

There is plenty to consider when choosing any form of marketing for your brand and product or service. This definitely applies to promotional products as well. With thousands of options available, it can be a bit overwhelming at times deciding what to use. We’ve put together the following tips and ideas to help narrow down your selections and make sure they are as effective as possible. In no particular order, here we go!

  1. Make it useful, unique, and unforgettable.
    • If you follow any tip for promotional products, be it this one. The longer a potential customer holds on to your item the more impression your brand will have. By choosing items that are useful, unique, and/or unforgettable, you ensure longer life for your promo item.
  2. Align with your target market.
    • The promo items you choose should reflect your audience, not you. What would they like to receive?
  3. Use for recognition, not just promotion.
    • Promotional products don’t always have to be used externally. Your employees are just as important to recognize as your customers. Whether you’re rewarding an entire team or individuals each time they hit a goal, promotional products are a great way to show appreciation of their hard work.
  4. Monetize your brand.
    • Promotional products are great for “gift shop” type applications for all different kinds of businesses. Offer a way for your loyal customers to further promote your business by purchasing items outside of your normal product or service such as t-shirts, drinkware, and more.
  5. Align with your brand.
    • It’s very important to maintain continuity between all of your marketing efforts. This goes for the promotional products you choose as well. Keep in mind not only the type of products you use, but also details like color.
  6. Don’t create junk.
    • Don’t choose promotional products for the sake of having them. Be thoughtful in your selection and look to the items that will provide the best ROI.
  7. Plan ahead.
    • Many promotional products can take 1 to 2 weeks to print and deliver. To make sure you have your items when you need, plan ahead for the production time.
  8. Think long term.
    • The goal is to have your promotional item stick around for as long as possible. It’s important to keep in mind that different items will have different exposure rates. For example, a t-shirt might be kept for months or more but possibly only worn every other week. Office and desk items, however, can prove to be a daily reminder of your brand, product, or service.
  9. Be seasonal.
    • Developing a consistency of giving out desired items at a specific time can keep your customers coming back. Maybe it’s a unique water bottle that you give out at the yearly conference. Or perhaps a calendar that everyone seeks out right before the new year.
  10. Have a goal.
    • Probably one of the most important tips to keep in mind is to have a goal or specific purpose for your promotional items. Having a clear goal will help you to choose the right products that will give you the best results.

If you have any additional questions on these tips and ideas, or would like to talk with us further about your next promotional project, please send us a message using our contact form or via email to sales@everythinginkllc.com.

Happy promoting!

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